TAG Heuer Monaco

The TAG Heuer Monaco collection is renowned for its distinctive square case and bold, avant-garde design. Originally launched in 1969, the Monaco gained legendary status as the world's first automatic chronograph and gained further popularity when it was famously worn by Steve McQueen in the film "Le Mans." With its unconventional square shape, vibrant dial colors, and chronograph functionality, the Monaco has become an iconic timepiece that perfectly captures the spirit of motorsport and the daring spirit of the era it was born in. The TAG Heuer Monaco continues to be a coveted choice for watch enthusiasts and racing aficionados, combining heritage, style, and precision engineering in a truly remarkable package.

About TAG Monaco

The marketing genius, Jack Heuer is said to have originally doubted the watches commercial viability, but had a gut instinct the watch would succeed. His gut indeed was correct as the world's first water resistant square sports timepiece grew into the brand's most iconic timepiece. The recent 2019 marked the 50th anniversary for the Monaco family, making it a great time to buy into the famous racing chronograph collection. The watch today starts at $1,750 and ranges just under $6,000.